prevail jerky:
Package redesign
A strategic packaging redesign focused on aligning visual identity with brand values and target audience expectations
Original Packaging
Challenge:
The existing packaging lacks the necessary visual cues to signify its contents. By failing to reflect the nature of the product, the design creates a barrier to consumer understanding.
Proposed Redesign
Solution:
The redesigned packaging bridges the gap between the brand and its target demographic by introducing an active, outdoor-focused narrative. The new layout features an illustrative hiker traversing a mountain range in the midground, where the mountain silhouette serves as a functional product window to showcase the jerky. While the brand’s signature monochromatic blue palette was retained to maintain brand equity, a deep brown was introduced to establish a direct visual link to the product’s flavor profile. This system allows for easy flavor differentiation, as the monochromatic color scheme adapts across the product line while maintaining a consistent mountain-themed window.
Sketches
Vectorized
Research:
I conducted a comprehensive competitive audit of Prevail Jerky alongside five key industry rivals, evaluating critical benchmarks such as visual identity, pricing strategy, and demographic targeting. Leveraging these insights, I executed a strategic redesign of Prevail’s packaging to better align with their target audience and strengthen category recognition, ensuring the product is immediately identifiable as jerky.
